Swisher International Inc. has formed a new company, E-Alternative Solutions (EAS). As a sister company to Swisher, EAS is focusing on developing, marketing and distributing electronic cigarettes and electronic vaping solutions in the e-alternative market.
John Miller, Swisher senior vice president of sales and marketing will also serve as the CEO of EAS.
“We have been carefully reviewing the e-cigarette space for a while through market research, customer feedback and in-depth reviews of the technological landscape. Thanks to Swisher International’s world-class capabilities in combination with the best-in-class team we are assembling to lead EAS, we have the ambition to become a market leader in the evolving e-alternative category–just as Swisher has in the tobacco market for over 150 years,” said Miller.
Miller also announced Jacopo D’Alessandris as the new EAS president. D’Alessandris has almost 20 years of marketing and general management experience in consumer packaged goods (CPG) and electronics products. Most recently he served as chief marketing officer for the consumer division of Philips North America. Prior to joining Philips in 2006, D’Alessandris was a global executive at L’Oréal for 10 years in various leadership roles in Europe and Latin America.
“The e-cigarette and vapor space has been growing rapidly but is still in its infancy,” said D’Alessandris. “Breakthrough technology and innovative marketing, coupled with Swisher’s expertise in the tobacco space, will be the key ingredients I will focus on to build EAS’ success.”
Initially, EAS will offer two proprietary liquid vapor (vape) product lines. It is testing the products in select markets and selling them online. These liquids, which are used in electronic vapor devices, are manufactured in the United States.
Jacksonville, Fla.-based Swisher International is a leading tobacco manufacturer of cigars, filtered cigars and smokeless tobacco brands.
Convenience-store retail partners listed on Darien, Conn.-based EAS’s website include United Dairy Farmers and Kum & Go.