Looking to redefine the smoking experience is PAX Labs’ new vaporizer, the JUUL. Choosing to depart from the often dour, uninspired appearances of traditional e-cigarettes, the JUUL boils down the e-cigarette experience to its most essential components, packaging the mechanics of the vaporizer within an almost monolithic, featureless black device, save for a subtle battery indicator light and a characteristic diamond-shaped window onto the liquid nicotine cartridge. Mirroring this minimalist design is the stripped-down smoking experience which eliminates all buttons and switches in favor of a single activating action — the drawing of vapor.
Available in the four flavors of “tabaac,” “miint,” “bruulé” and “fruut,” the liquid nicotine cartridges utilize a liquid-to-wick system that enables consistent vapor production, creating 3x more vapor than competitors, while the quick-charging USB battery enables approximately 200 puffs per charge, the same as a whole pack of cigarettes. As the only e-cigarette to use the nicotine salts found in tobacco leaves (which have a higher absorption rate than conventional free-base tobacco), the JUUL is able to offer a smoking experience closer to that of combustible cigarettes than any other e-cigarette to date.