Electronic Cigarettes International Group, Ltd. today announced the opening of its first VIP kiosk in the USA at the FlatIron Crossing Mall in Broomfield, Colorado. FlatIron Crossing has more than 200 shops and restaurants, and generates average monthly foot traffic of one million people. This USA VIP kiosk capitalizes on the experience, infrastructure and success of ECIG’s rapidly expanding network of over 175 owned and franchised kiosks across Europe.
“The launch of ECIG’s first kiosk in the United States represents a major growth opportunity for the company and reflects 12 months of planning and excellent cooperation between the UK and USA management teams,” said Dan O’Neill, Chief Executive Officer of Electronic Cigarettes International Group. “Management remains committed to establish VIP as the number one global premium e-cigarette brand as the Company continues to focus on generating long-term profitable growth.”
The Company plans to open at least two additional VIP kiosks in the USA prior to the end of the third quarter of 2016. Work has been completed identifying the priority locations across the country. Future expansion will be evaluated based on the performance of the test units.